http://www.emilyshawcreative.com Emily Shaw Tue, 31 Jul 2012 21:01:54 +0000 http://www.emilyshawcreative.com en http://www.emilyshawcreative.com/NSAC-2012-Nissan http://www.emilyshawcreative.com/following/emilyshawcreative.com/NSAC-2012-Nissan Tue, 31 Jul 2012 21:01:54 +0000 Emily Shaw 3844714 The following commercial spots were created as part of a multi-component IMC for the National Student Advertising Competition 2012 in Nashville. My role was as co-art director and co-producer with my creative partner Marissa Pierce. Big Idea: "Innovation without Barriers" :30 spot :60 spot The following commercial spots were created as part of a multi-component IMC for the National Student Advertising Competition 2012 in Nashville. My role was as... http://www.emilyshawcreative.com/Six-Flags http://www.emilyshawcreative.com/following/emilyshawcreative.com/Six-Flags Mon, 30 Jul 2012 21:04:08 +0000 Emily Shaw 3839367 Big Idea: Rebrand SixFlags for a teenage audience by creating an interactive "in-park" experience. Deliverables: logo simplification, iPhone app (THRILLSEEKER) Art Direction and Copywriting by Emily Shaw & Marissa Pierce. Illustrations by Andrew Herzog. Logo Simplification Fullscreen <img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixflagsLOGO.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixflagsLOGO_o.jpg" data-mid="20003603" border="0" align="left"/> THRILLSEEKER iPhone App TheTHRILLSEEKER App adds a new digital dimension to the SixFlags experience. Users are first asked to connect through Facebook or create a separate account. Next they pick their park, find friends, create groups, and begin to explore. Users can navigate the park by coaster, thrill level, or their current location. Throughout the day users can compete individually or as groups to see who accumulates the most "thrill." Photos taken by SixFlags employees throughout the day can be viewed instantaneously in the gallery and directly posted to social media. Fullscreen <img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0011_Layer 0.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0011_Layer 0_o.jpg" data-mid="20004206" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0010_Layer 1.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0010_Layer 1_o.jpg" data-mid="20004203" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0009_Layer 2.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0009_Layer 2_o.jpg" data-mid="20004197" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0008_Layer 3.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0008_Layer 3_o.jpg" data-mid="20004196" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0007_Layer 4.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0007_Layer 4_o.jpg" data-mid="20004195" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0006_Layer 5.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0006_Layer 5_o.jpg" data-mid="20004194" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0005_Layer 6.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0005_Layer 6_o.jpg" data-mid="20004193" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0004_Layer 7.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0004_Layer 7_o.jpg" data-mid="20004192" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0003_Layer 8.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0003_Layer 8_o.jpg" data-mid="20004189" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0002_Layer 9.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0002_Layer 9_o.jpg" data-mid="20004188" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0001_Layer 10.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0001_Layer 10_o.jpg" data-mid="20004186" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0000_Layer 11.jpg" width="670" height="930" width_o="2000" height_o="2778" src_o="http://payload76.cargocollective.com/1/5/165782/3839367/SixFlagsApp_0000_Layer 11_o.jpg" data-mid="20004185" border="0" align="left"/> Big Idea: Rebrand SixFlags for a teenage audience by creating an interactive "in-park" experience. Deliverables: logo simplification, iPhone app (THRILLSEEKER) Art... http://www.emilyshawcreative.com/Belk http://www.emilyshawcreative.com/following/emilyshawcreative.com/Belk Mon, 30 Jul 2012 20:28:36 +0000 Emily Shaw 3839122 Big Idea: Elevate Belk's brand perception, positioning them as the "the place to buy designer basics." Deliverables: web slider, in-store poster, front & back postcard DM Art Direction and Copywriting by Emily Shaw & Marissa Pierce, Photography by Alexander Pedigo. Fullscreen <img src="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Bag copy.jpg" width="670" height="543" width_o="2048" height_o="1660" src_o="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Bag copy_o.jpg" data-mid="20002571" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Web copy.jpg" width="670" height="501" width_o="2048" height_o="1534" src_o="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Web copy_o.jpg" data-mid="20002914" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Pump copy.jpg" width="670" height="1004" width_o="1801" height_o="2700" src_o="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Pump copy_o.jpg" data-mid="20002915" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_PumpEnviron copy.jpg" width="670" height="502" width_o="1238" height_o="929" src_o="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_PumpEnviron copy_o.jpg" data-mid="20002916" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Watch copy.jpg" width="670" height="446" width_o="2048" height_o="1366" src_o="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_Watch copy_o.jpg" data-mid="20002920" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_DM copy.jpg" width="670" height="223" width_o="2048" height_o="683" src_o="http://payload76.cargocollective.com/1/5/165782/3839122/Belk_DM copy_o.jpg" data-mid="20002924" border="0" align="left"/> Big Idea: Elevate Belk's brand perception, positioning them as the "the place to buy designer basics." Deliverables: web slider, in-store poster, front & back... http://www.emilyshawcreative.com/Trek-Cocoa http://www.emilyshawcreative.com/following/emilyshawcreative.com/Trek-Cocoa Mon, 30 Jul 2012 15:09:03 +0000 Emily Shaw 3837489 This advertorial was created for the Trek Cocoa bicycle. Big Idea: Position the Trek Cocoa bicycle as a fashion accessory rather than a mode of transportation while appealing to the target market through unconventional ad placement. Deliverables: 9 page advertorial Art Direction and Copywriting by Emily Shaw & Marissa Pierce, Photography by Alexander Pedigo. Print Fullscreen <img src="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaONE.jpg" width="670" height="435" width_o="1440" height_o="936" src_o="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaONE_o.jpg" data-mid="20002129" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaTWO.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaTWO_o.jpg" data-mid="20002192" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaTHREE.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaTHREE_o.jpg" data-mid="20002193" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaFOUR.jpg" width="670" height="435" width_o="2048" height_o="1331" src_o="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaFOUR_o.jpg" data-mid="20002195" border="0" align="left"/><img src="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaFIVE.jpg" width="670" height="871" width_o="1500" height_o="1951" src_o="http://payload76.cargocollective.com/1/5/165782/3837489/TrekCocoaFIVE_o.jpg" data-mid="20002197" border="0" align="left"/> This advertorial was created for the Trek Cocoa bicycle. Big Idea: Position the Trek Cocoa bicycle as a fashion accessory rather than a mode of transportation... http://www.emilyshawcreative.com/Canon-5D-Mark-II http://www.emilyshawcreative.com/following/emilyshawcreative.com/Canon-5D-Mark-II Sun, 29 Apr 2012 18:45:43 +0000 Emily Shaw 3304669 Big Idea: Emphasize the Mark II's advanced film and photography capabilities. Deliverables: 3 interactive print ads Art direction, copywriting, and After Effects by Emily Shaw and Marissa Pierce. Photography by Alexander Pedigo. Interactive Print Ads The consumer uses Gold Run technology to see each print ad come to life on their smartphone. (See video below for demonstration) Fullscreen <img src="http://payload50.cargocollective.com/1/5/165782/3304669/Mark23.jpg" width="670" height="867" width_o="1275" height_o="1650" src_o="http://payload50.cargocollective.com/1/5/165782/3304669/Mark23_o.jpg" data-mid="20034853" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/5/165782/3304669/Mark22.jpg" width="670" height="867" width_o="1275" height_o="1650" src_o="http://payload50.cargocollective.com/1/5/165782/3304669/Mark22_o.jpg" data-mid="20034850" border="0" align="left"/><img src="http://payload50.cargocollective.com/1/5/165782/3304669/Mark2.jpg" width="670" height="867" width_o="1275" height_o="1650" src_o="http://payload50.cargocollective.com/1/5/165782/3304669/Mark2_o.jpg" data-mid="20034849" border="0" align="left"/> Interactive Print Ad Demonstration This demonstrates how consumers interact with the print ad using GoldRun technology. Big Idea: Emphasize the Mark II's advanced film and photography capabilities. Deliverables: 3 interactive print ads Art direction, copywriting, and After Effects... http://www.emilyshawcreative.com/Patagonia http://www.emilyshawcreative.com/following/emilyshawcreative.com/Patagonia Wed, 22 Feb 2012 22:52:40 +0000 Emily Shaw 2865370 Big Idea: Highlight the Nano Puff Pullover’s ability to fold into itself, making it easy to pack. Deliverables: 2 page spread & insert, interactive banner ad, microsite, & iPhone app. Art direction, copywriting, and After Effects by Emily Shaw and Marissa Pierce. Spread & Insert The consumer opens the insert tacked into the spread to reveal a life-size poster of the Patagonia Nano Puff Pullover. Fullscreen <img src="http://payload28.cargocollective.com/1/5/165782/2865370/PUCH.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/PUCH_o.jpg" data-mid="14955789" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865370/FOLD1_2.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/FOLD1_2_o.jpg" data-mid="14955860" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865370/Fold3 copy.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/Fold3 copy_o.jpg" data-mid="14955943" border="0" align="left"/>Photography in magazine spread by Justin Sicard. Interactive Banner Ad When consumers "pull down the zipper to learn more" on the banner ad, the webpage they are on folds up in a manner similar to how the Nano Puff folds into itself. The landing page then folds out to reveal the Travel Expert Microsite. Travel Expert Microsite This site allows Patagonia's active target market to enter information about an upcoming trip and receive a personalized packing list, complete with reccommended Patagonia gear. Fullscreen <img src="http://payload28.cargocollective.com/1/5/165782/2865370/Patagonia_Microsite.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/Patagonia_Microsite_o.jpg" data-mid="14956691" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865370/microsite2.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/microsite2_o.jpg" data-mid="14956794" border="0" align="left"/> Travel Expert iPhone App Fullscreen <img src="http://payload28.cargocollective.com/1/5/165782/2865370/PatagoniaiPhoneApp1 copy.jpg" width="670" height="365" width_o="1651" height_o="901" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/PatagoniaiPhoneApp1 copy_o.jpg" data-mid="14956508" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865370/iPHONEAPP2.jpg" width="670" height="365" width_o="1651" height_o="901" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/iPHONEAPP2_o.jpg" data-mid="14956536" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865370/iPHONEAPP3.jpg" width="670" height="365" width_o="1651" height_o="901" src_o="http://payload28.cargocollective.com/1/5/165782/2865370/iPHONEAPP3_o.jpg" data-mid="14956557" border="0" align="left"/> Big Idea: Highlight the Nano Puff Pullover’s ability to fold into itself, making it easy to pack. Deliverables: 2 page spread & insert, interactive banner ad,... http://www.emilyshawcreative.com/Crocs http://www.emilyshawcreative.com/following/emilyshawcreative.com/Crocs Wed, 22 Feb 2012 22:52:10 +0000 Emily Shaw 2251145 Big Idea: Show that the comfort & playfulness of crocs outweigh its “ugly shoe” stigma. Deliverables: 3 print ads Process: Each Croc was constructed using an original Croc shoe and an assortment of jumbo and mini marshmallows/cotton candy/assorted gummy candies. The photography for each of the print ads is original. Art direction and photography by Emily Shaw and Marissa Pierce. Print Fullscreen <img src="http://payload.cargocollective.com/1/5/165782/2251145/Crocs_Portfolio1 copy.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload.cargocollective.com/1/5/165782/2251145/Crocs_Portfolio1 copy_o.jpg" data-mid="14957544" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/165782/2251145/Crocs_Portfolio3 copy.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload.cargocollective.com/1/5/165782/2251145/Crocs_Portfolio3 copy_o.jpg" data-mid="14957545" border="0" align="left"/><img src="http://payload.cargocollective.com/1/5/165782/2251145/Crocs_Portfolio2 copy.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload.cargocollective.com/1/5/165782/2251145/Crocs_Portfolio2 copy_o.jpg" data-mid="14957547" border="0" align="left"/> Big Idea: Show that the comfort & playfulness of crocs outweigh its “ugly shoe” stigma. Deliverables: 3 print ads Process: Each Croc was constructed using an... http://www.emilyshawcreative.com/Roman-Reloaded http://www.emilyshawcreative.com/following/emilyshawcreative.com/Roman-Reloaded Wed, 22 Feb 2012 21:55:51 +0000 Emily Shaw 2865011 This campaign for Nicki Minaj's sophomore album, Pink Friday: Roman Reloaded was created with the intent of creating hype around the album's release & the return of Minaj's outrageous alter-ego, Roman Zolanski. Big Idea: "Takeover" Nicki Minaj's digital presence with the outspoken and at times dark voice of Roman. GO VIRAL. Deliverables: teaser video, 10 different release date teaser posters/desktop backgrounds, Official Website takeover. Concept and art direction by Emily Shaw. Teaser Video (HD) This video would appear initially on Nicki Minaj's twitter and Official Website. Through calculated placement on tumblr and other blogs/websites, exposure would snowball and anticipation of Roman's return would build. *To test the effectiveness of the teaser, we posted this video on several social media outlets & recieved over 2500 hits on Youtube in the first 24 hours.* Teaser created in collaboration with Michael Brown. Twitter Response to Teaser Video Real responses to the release of our teaser video. Fullscreen <img src="http://payload28.cargocollective.com/1/5/165782/2865011/Screen shot 2012-03-05 at 7.55.25 PM.jpg" width="524" height="683" width_o="524" height_o="683" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Screen shot 2012-03-05 at 7.55.25 PM_o.jpg" data-mid="14987412" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Screen shot 2012-03-05 at 7.55.11 PM.jpg" width="523" height="677" width_o="523" height_o="677" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Screen shot 2012-03-05 at 7.55.11 PM_o.jpg" data-mid="14987413" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Screen shot 2012-03-05 at 7.55.41 PM.jpg" width="523" height="630" width_o="523" height_o="630" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Screen shot 2012-03-05 at 7.55.41 PM_o.jpg" data-mid="14987493" border="0" align="left"/> Official Website Takeover As viewers enter Nicki Minaj's Official Website, www.pinkfriday.com, the site would begin to glitch and morph into Roman's takeover page. Articles and twitter feeds would shift to fit Roman's outrageous, over-the-top personality. The header image would be replaced by a gif of a "glitching Roman." Takeover After Effects animation by Emily Shaw. 10 Release Date Teaser Posters These posters were created by compositing photographs of lazercut numbers covered in a cornstarch "goo" concoction and manipulating them in After Effects to achieve a similar "glitching effect" seen in the teaser and website takeover. *Image 11 in the slideshow below captures the process behind the photoshoot.* Best viewed in Fullscreen <img src="http://payload28.cargocollective.com/1/5/165782/2865011/POSTER1_irl_10.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/POSTER1_irl_10_o.jpg" data-mid="14954523" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster3.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster3_o.jpg" data-mid="14953942" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster2.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster2_o.jpg" data-mid="14953974" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster4.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster4_o.jpg" data-mid="14954112" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster10.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster10_o.jpg" data-mid="14954239" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster9.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster9_o.jpg" data-mid="14954240" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster6.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster6_o.jpg" data-mid="14954243" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster5.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster5_o.jpg" data-mid="14954244" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster1.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster1_o.jpg" data-mid="14954246" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/Poster8.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/Poster8_o.jpg" data-mid="14954247" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2865011/g92qDDA7.jpeg" width="670" height="446" width_o="1024" height_o="683" src_o="http://payload28.cargocollective.com/1/5/165782/2865011/g92qDDA7_o.jpeg" data-mid="14985233" border="0" align="left"/>Photography of "goo numbers" by Rockie Nolan. This campaign for Nicki Minaj's sophomore album, Pink Friday: Roman Reloaded was created with the intent of creating hype around the album's release & the return of... http://www.emilyshawcreative.com/NWF http://www.emilyshawcreative.com/following/emilyshawcreative.com/NWF Wed, 22 Feb 2012 21:44:14 +0000 Emily Shaw 2864778 This PSA campaign was created for the National Wildlife Federation's relief efforts in the Gulf Coast following the BP oil spill. Big Idea: Encourage people to take action by putting the BP oil spill into human perspective. Deliverables: 3 print ads & interactive banner ad. Recognition: The baby bottle print ad ran in the September 2010 issue of Rosebud Magazine. Photography, art direction, copywriting, and After Effects by Emily Shaw & Marissa Pierce. Print Fullscreen <img src="http://payload28.cargocollective.com/1/5/165782/2864778/NWF_campaign1_1.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload28.cargocollective.com/1/5/165782/2864778/NWF_campaign1_1_o.jpg" data-mid="14957190" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2864778/NWF_campaign2 copy.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload28.cargocollective.com/1/5/165782/2864778/NWF_campaign2 copy_o.jpg" data-mid="14957199" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2864778/NWF_campaign3 copy.jpg" width="670" height="867" width_o="1275" height_o="1651" src_o="http://payload28.cargocollective.com/1/5/165782/2864778/NWF_campaign3 copy_o.jpg" data-mid="14957210" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2864778/Emily.jpg" width="670" height="866" width_o="2048" height_o="2649" src_o="http://payload28.cargocollective.com/1/5/165782/2864778/Emily_o.jpg" data-mid="14957783" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2864778/Rosebud closed.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2864778/Rosebud closed_o.jpg" data-mid="14957716" border="0" align="left"/><img src="http://payload28.cargocollective.com/1/5/165782/2864778/Rosebud_open copy.jpg" width="670" height="446" width_o="1700" height_o="1133" src_o="http://payload28.cargocollective.com/1/5/165782/2864778/Rosebud_open copy_o.jpg" data-mid="14957714" border="0" align="left"/> Interactive Banner After rolling over the NWF banner, the page is immediately taken over with splashes of oil. The level of oil rises quickly as the the number of animals affected by the oil spill gains speed. Viewers can close the window at any time & are prompted afterwards in the large rectangle banner to enter their information to learn ways they can volunteer or donate. This PSA campaign was created for the National Wildlife Federation's relief efforts in the Gulf Coast following the BP oil spill. Big Idea: Encourage people to...